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March 19, 2010

The mobile future of content

There has been a steady stream of upbeat, expansive reports on the future of mobile marketing and advertising (most of which—if you track these sorts of predictions—tend to wildly overshoot their mark), coupled with prognostications that the internet as we...

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Posted by Astoria at 08:20 PM | | Comments (0) | TrackBacks (0)

February 17, 2010

The publisher's gold mine

There appears to be a growing trend among content publishers of using targeting technologies to focus and solidify their relationships with their customers, rather than passing customer data to their ad network ecosystem. Although the benefits of this type of ...

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Posted by Astoria at 08:45 AM | | Comments (0) | TrackBacks (0)

January 15, 2010

Fully mobilizing rich media through content management

Mobility trends are clear and undeniable, it is not just that the global market for mobile devices is now measured in the multiple billions, but also that the next generation of mobile devices has gained traction at a remarkable rate....

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Posted by Astoria at 01:58 PM | | Comments (0) | TrackBacks (0)

December 15, 2009

End-user content and the closed feedback loop

Once a sale has been made, the customer has a limited range of interaction points with the vendor. There is the product or service itself, there is the documentation that supports the product (and more frequently delivered on-line rather than...

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Posted by Astoria at 01:22 PM | | Comments (0) | TrackBacks (0)

September 15, 2009

Content for the Mobile Enterprise

The aggregate trends for mobilization of rich media continue to show strong growth, despite a lingering global recession. The drivers on the surface are obvious; the number of mobile devices continues to expand both in terms of smart phones and...

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Posted by Astoria at 11:46 AM | | Comments (0) | TrackBacks (0)

May 07, 2009

Setting the value of content

When mobile services were first introduced on a global level, one of the deployment issues that received a lot of attention was whether or not to charge for enhanced network services (that is, anything above basic connectivity). Most carriers at...

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Posted by Dan Ortega at 08:59 AM | | Comments (0) | TrackBacks (0)

May 04, 2009

Reaching the tipping point

What are the implications for the creation, management, and analysis of rich media content as the entrenchment of mobile access drives the world towards a haiku communications paradigm? Several items….First, vastly higher volumes of data; User Generated Content (UGC) is...

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Posted by Dan Ortega at 08:40 PM | | Comments (0) | TrackBacks (0)